Introducing Marque Lens
We’re very excited to be introducing Marque Lens — an AI-powered brand strategy tool currently being developed and tested in-house at Question Marque.
Marque Lens has been built as a tool for remote brand strategy workshops, designed to help time-poor decision makers engage meaningfully in the early stages of brand thinking. Through an AI assistant facilitator, it guides participants with the right questions, structures their responses, and produces a clear, considered strategic report at the end of the process.
Importantly, this tool is not designed to replace people. Marque Lens exists to support and empower them — particularly brand designers who want to play a more active, strategic role in shaping brand direction, not just executing outcomes.
Joshua Darby, Creative Director at Question Marque, explains:
“Marque Lens came out of years of running brand workshops and seeing the same challenges repeat themselves — particularly when decision makers are short on time and designers are brought in too late. This tool is about improving the quality of early thinking and giving creative voices a stronger seat at the strategy table, not removing people from the process.”
Marque Lens is planned for release in 2026. Those who register their interest will receive first access when it becomes available. Pricing will be announced closer to launch.
Register your interest here:
https://www.questionmarque.studio/marque-lens
